© CTC Publishing
     Bob Bly, the man McGraw-Hill calls “America’s top copywriter” and the author of 80+ books, shows you ...

How to Write Clear, Concise, “Conversational” Copy ... Just Like Paul Hollingshead, Bill Jayme, and Eugene Schwartz!

All the copywriting techniques and tricks in the world won’t sell your product unless the prospect can understand your copy....


About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30's.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and , Public Relations Kit for Dummies (Dummies Series). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Chemical Engineering Progress, Cosmopolitan, Computer Decisions, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

What they say about
Bob Bly's copy and

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob ... your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob ... Just got the copy and advertisement you did for my new book ... It's great! You are good! Great job ... you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement


Dear Marketer:

If you study the sales letters of the world’s greatest copywriters ...

Paul Hollingshead ... Michael Masterson ... Gene Schwartz ... Bill Jayme ... Milt Pierce ... Sig Rosenblum ...

You’ll find that -- despite the different selling strategies and approaches used by each of these masters -- there’s one technique they all practice ... and render flawlessly:

The ability to write clear, concise, conversational copy.

Their writing is clear. Natural. Without pretension. It sounds like one friend talking to another ... enthusiastically telling him about an idea, product, or service you’ve discovered that has changed your life -- and can change his, too.

So why am I bringing this up?

The reason is simple.

There’s an explosion of copywriting courses ... conferences ... programs ... and how-to instruction today -- some good, some bad, some terrible.

But what’s happening is that new copywriters are so bombarded by pitches from these “how to write killer copy” promoters -- and get so caught up in the myriad of copywriting tricks and techniques being taught today -- that they somehow skipped the step of mastering the most basic of copywriting methods:

Writing clear, concise, simple, conversational, engaging prose.

As a result, I see over and over copy where the writer is clearly attempting to implement a sophisticated copywriting technique he learned from Michael Fortin, Clayton Makepeace, Doug D’Anna, or Michael Masterson.

But the copy he has written is so dense, dull, stilted, and garbled, the reader can’t understand it -- and quickly loses interest.


How to write better and faster

To remedy the situation, my colleague Scott McDougal and I sat down and created a simple training program to teach copywriters how to master the art of clear, conversational writing.

Now, in our e-book, Conversational Copy, you can learn how to write copy that’s simple, direct, and plain-speaking. Conversational, natural-sounding copy that engages the reader in a warm, human conversation that wins her over to your side and helps you close the sale.

Here’s just some of what we cover in our “Conversational Copy” writing program:

  • How to become a far more effective writer than 90% of the professional writers working today. Page 7.
  • The 8 essential elements of persuasive writing. Leave out even one, and your copy will bomb. Page 21.
  • How to write collection letters that get deadbeat customers to pay past-due invoices pronto -- without violating Fair Debt Collection law. Page 64.
  • Make your writing more believable with the “7 points of sincerity.” Page 15.
  • Avoid "sticker shock" when presenting the price of your product with the “drop in the bucket” technique. Page 29.
  • A simple -- yet incredibly powerful -- method for ensuring that your writing achieves its purpose. Page 10.
  • How to write a graceful letter of apology that rebuilds or preserves a relationship. Page 46.
  • How to differentiate the product you are writing about from all other products in its category. Page 25.
  • Build goodwill by writing sincere -- and personal -- thank-you letters instead of sending preprinted, impersonal thank-you cards. Page 31.
  • A 4-part outline for writing a “get well” letter to a friend, colleague, or client. Plus: how to write condolence letters. Starts on page 34.
  • How to write a letter of complaint that gets your problem resolved in your favor in record time. Page 48.
  • 9 quick and easy ways to write better and faster. Page 91.
  • The ONLY approach to writing that can get you the results you desire -- in everything you write. Page 9.
  • How to write a cover letter when mailing resumes that gets you a job interview with the company you want to work for. Page 51.
  • Harness the incredible power of writing from your heart. Page 38.
  • How to apply effective letter writing techniques to writing e-mail messages that get read instead of deleted. Page 71.

  • A 4-step formula for writing sales letters that generate leads by the truckload. Page 59.
  • Michael Masterson’s “4 U’s” formula for writing powerful subject lines and headlines. Page 77.
  • 5 grammar school myths that can destroy the quality and effectiveness of your writing ... and how to overcome each. Page 87.
  • How to write a follow-up letter to a contact you met at a networking function to start or solidify a long-term, mutually beneficial relationship. Page 56.
  • 3 ways to achieve a mindset that leads to clear, engaging, powerful writing. Page 18.
  • How to write invitations that fill your mail box to overflowing with RSVP’s from people saying “Yes, I’ll be there.” Page 40.
  • 6 ways to get your e-mails opened and read immediately by the recipient. Plus: 2 deadly e-mail writing mistakes to avoid. Page 80.
  • Do people really make decisions emotionally instead of rationally? The answer may surprise you. Page 13.
  • 6 steps to writing advertising that sells. Page 84.
  • How to use your writing skills to raise money for your favorite charity or cause. Page 42.
  • 5 ways improved writing skills can help you make more money, be more successful in business, and enjoy a better life. Page 103.
  • Tips on achieving just the right tone for any audience, objective, or subject. Page 100.
  • Why you must be specific and concrete -- and avoid superlatives and generalities in your writing. Page 23.
  • The simple key to writing natural, conversational copy. Easy to master and it works every time. Page 98.
  • How to write a letter that gets your landlord to respond to your requests or complaints without ticking him off. Page 44.
  • And more....

"My Ph.D. degree would have left me Social Security-dependent if I
hadn't learned how to write the kind of conversational copy that Bob Bly
teaches," says Dr. Gary North. "I had to unlearn my higher education."

"I received and read many times the e-book on Conversional Copy written by Mr. Scott McDougal and edited by Mr. Robert W. Bly. Now I can write letters by myself. I am very happy about that. I appreciate very much this effective guide."  --Kim Khanh VO

The $5,500 a day writing seminar you can take at home for $29

For decades, major corporations have been flying me to their headquarters to teach their employees the fundamentals of clear, conversational writing. My fee is $5,500 for a one-day seminar.

On occasion, I agree to critique letters written by marketers and entrepreneurs, at a critique fee of $500 per letter. But Conversational Copy won’t cost you $5,500 ... or $500 ... or even $100.

Instead, the price is just $29 – less than I charge for just 5 minutes of my time! Best of all, Conversational Copy is a quick-reading 111-page e-book … which means it’s available for immediate download. No shipping costs. And no waiting.


Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with Conversational Copy.

That’s right. If you aren’t 100% satisfied with Conversational Copy, just let me know within 90 days.

I’ll send you a prompt refund of your $29. And you can still keep the e-book with my compliments.

That way, you risk nothing.

Remember, all those expensive copywriting courses and marketing Boot Camps you’ve attended won’t increase your response rates one iota unless your prospects can actually understand the brilliant concepts -- and compelling sales arguments -- you are presenting in your copy.

And virtually all of the world’s highest-paid copywriters are, in addition to being master salespeople, masters of the art of writing clear, conversational copy.

Are you?

To order Conversational Copy on a 90-day risk-free trial basis, just click below now:



Bob Bly

P.S. OrderConversational Copy today and you you get a FREE 50-page Bonus Report, Take Your Copywriting to the Next Level
(list price: $29).

In it, you will discover:

  • The “BDF” formula for quickly understanding your customer’s “core buying complex” -- page 40.
  • 4 steps to preparing for a copywriting assignment -- page 3.
  • Proving your sales claims with “false logic” -- page 35
  • Tips on building credibility with testimonials -- page 44.
  • How to write subject lines that get e-mails opened and read -- page 38.
  • And more ...

To order Conversational Copy ... and get your FREE Bonus Gift ... just click below now: