If you study the sales letters of the world’s greatest copywriters ...
Paul Hollingshead ... Michael Masterson ... Gene Schwartz ... Bill Jayme ... Milt Pierce ... Sig Rosenblum ...
You’ll find that -- despite the different selling strategies and approaches used by each of these masters -- there’s one technique they all practice ... and render flawlessly:
The ability to write clear, concise, conversational copy.
Their writing is clear. Natural. Without pretension. It sounds like one friend talking to another ... enthusiastically telling him about an idea, product, or service you’ve discovered that has changed your life -- and can change his, too.
So why am I bringing this up?
The reason is simple.
There’s an explosion of copywriting courses ... conferences ... programs ... and how-to instruction today -- some good, some bad, some terrible.
But what’s happening is that new copywriters are so bombarded by pitches from these “how to write killer copy” promoters -- and get so caught up in the myriad of copywriting tricks and techniques being taught today -- that they somehow skipped the step of mastering the most basic of copywriting methods:
Writing clear, concise, simple, conversational, engaging prose.
As a result, I see over and over copy where the writer is clearly attempting to implement a sophisticated copywriting technique he learned from Michael Fortin, Clayton Makepeace, Doug D’Anna, or Michael Masterson.
But the copy he has written is so dense, dull, stilted, and garbled, the reader can’t understand it -- and quickly loses interest.
How to write better and faster
To remedy the situation, my colleague Scott McDougal and I sat down and created a simple training program to teach copywriters how to master the art of clear, conversational writing.
Now, in our e-book, Conversational Copy, you can learn how to write copy that’s simple, direct, and plain-speaking. Conversational, natural-sounding copy that engages the reader in a warm, human conversation that wins her over to your side and helps you close the sale.
Here’s just some of what we cover in our “Conversational Copy” writing program:
- How to become a far more effective writer than 90% of the professional writers working today. Page 7.
- The 8 essential elements of persuasive writing. Leave out even one, and your copy will bomb. Page 21.
- How to write collection letters that get deadbeat customers to pay past-due invoices pronto -- without violating Fair Debt Collection law. Page 64.
- Make your writing more believable with the “7 points of sincerity.” Page 15.
- Avoid "sticker shock" when presenting the price of your product with the “drop in the bucket” technique. Page 29.
- A simple -- yet incredibly powerful -- method for ensuring that your writing achieves its purpose. Page 10.
- How to write a graceful letter of apology that rebuilds or preserves a relationship. Page 46.
- How to differentiate the product you are writing about from all other products in its category. Page 25.
- Build goodwill by writing sincere -- and personal -- thank-you letters instead of sending preprinted, impersonal thank-you cards. Page 31.
- A 4-part outline for writing a “get well” letter to a friend, colleague, or client. Plus: how to write condolence letters. Starts on page 34.
- How to write a letter of complaint that gets your problem resolved in your favor in record time. Page 48.
- 9 quick and easy ways to write better and faster. Page 91.
- The ONLY approach to writing that can get you the results you desire -- in everything you write. Page 9.
- How to write a cover letter when mailing resumes that gets you a job interview with the company you want to work for. Page 51.
- Harness the incredible power of writing from your heart. Page 38.
- How to apply effective letter writing techniques to writing e-mail messages that get read instead of deleted. Page 71.
- A 4-step formula for writing sales letters that generate leads by the truckload. Page 59.
- Michael Masterson’s “4 U’s” formula for writing powerful subject lines and headlines. Page 77.
- 5 grammar school myths that can destroy the quality and effectiveness of your writing ... and how to overcome each. Page 87.
- How to write a follow-up letter to a contact you met at a networking function to start or solidify a long-term, mutually beneficial relationship. Page 56.
- 3 ways to achieve a mindset that leads to clear, engaging, powerful writing. Page 18.
- How to write invitations that fill your mail box to overflowing with RSVP’s from people saying “Yes, I’ll be there.” Page 40.
- 6 ways to get your e-mails opened and read immediately by the recipient. Plus: 2 deadly e-mail writing mistakes to avoid. Page 80.
- Do people really make decisions emotionally instead of rationally? The answer may surprise you. Page 13.
- 6 steps to writing advertising that sells. Page 84.
- How to use your writing skills to raise money for your favorite charity or cause. Page 42.
- 5 ways improved writing skills can help you make more money, be more successful in business, and enjoy a better life. Page 103.
- Tips on achieving just the right tone for any audience, objective, or subject. Page 100.
- Why you must be specific and concrete -- and avoid superlatives and generalities in your writing. Page 23.
- The simple key to writing natural, conversational copy. Easy to master and it works every time. Page 98.
- How to write a letter that gets your landlord to respond to your requests or complaints without ticking him off. Page 44.
- And more....
"My Ph.D. degree would have left me Social Security-dependent if I
hadn't learned how to write the kind of conversational copy that Bob Bly
teaches," says Dr. Gary North. "I had to unlearn my higher education."
"I received and read many times the e-book on Conversional Copy written by Mr. Scott McDougal and edited by Mr. Robert W. Bly. Now I can write letters by myself. I am very happy about that. I appreciate very much this effective guide." --Kim Khanh VO
The $5,500 a day writing seminar you can take at home
For decades, major corporations have been flying me to their headquarters to teach their employees the fundamentals of clear, conversational writing. My fee is $5,500 for a one-day seminar.
On occasion, I agree to critique letters written by marketers and entrepreneurs, at a critique fee of $500 per letter. But Conversational Copy won’t cost you $5,500 ... or $500 ... or even $100.
Instead, the price is just $29 – less than I charge for just 5 minutes of my time! Best of all, Conversational Copy is a quick-reading 111-page e-book … which means it’s available for immediate download. No shipping costs. And no waiting.
Our 100% iron-clad guarantee of satisfaction
I totally guarantee your satisfaction with Conversational Copy.
That’s right. If you aren’t 100% satisfied with Conversational Copy, just let me know within 90 days.
I’ll send you a prompt refund of your $29. And you can still keep the e-book with my compliments.
That way, you risk nothing.
Remember, all those expensive copywriting courses and marketing Boot Camps you’ve attended won’t increase your response rates one iota unless your prospects can actually understand the brilliant concepts -- and compelling sales arguments -- you are presenting in your copy.
And virtually all of the world’s highest-paid copywriters are, in addition to being master salespeople, masters of the art of writing clear, conversational copy.
To order Conversational Copy on a 90-day risk-free trial basis, just click below now:
P.S. OrderConversational Copy today and you you get a FREE 50-page Bonus Report, Take Your Copywriting to the Next Level
(list price: $29).
In it, you will discover:
- The “BDF” formula for quickly understanding your customer’s “core buying complex” -- page 40.
- 4 steps to preparing for a copywriting assignment -- page 3.
- Proving your sales claims with “false logic” -- page 35
- Tips on building credibility with testimonials -- page 44.
- How to write subject lines that get e-mails opened and read -- page 38.
- And more ...
To order Conversational Copy ... and get your FREE Bonus Gift ... just click below now: